Buzzed about beauty brand Ami Colé was everywhere — Sephora, Vogue, viral beauty TikToks — until it wasn’t. Meanwhile, Collina Strada, a low-key darling of the fashion underground, has quietly weathered over a decade in business. In this episode, I unpack how these two brands illustrate the new rules of business founders and general entrepreneurship: profit over growth, independence over investors, and the quiet power of staying niche.

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