It’s official: The physical luxury hierarchy is dead. From Tokyo to London, the new "it" bag isn't Hermès, it's the humble, canvas Trader Joe's tote. We unpack the theory we predicted in 2023: that ubiquity killed the classic status symbol.

This is your permission slip to ditch the designer bag and flaunt the merch that signals you're cultured and diverse.

The new luxury isn't about buying expensive things; it's about intangible assets like being well-traveled and "in the know."

(NOTE: In this episode, we incorrectly stated that the Chanel CEO was previously at Procter and Gamble. She was previously at Unilever.)

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