Is AI really living up to the hype, or just creating more work? Gene Marks sits down with Louis Gutierrez, director of AI at Constant Contact, for a conversation about AI’s sometimes messy reality and promising future. From “work slop” to data disasters, Louis reveals why adoption is only the first step — and shares what’s coming next. Plus, learn why your team shouldn’t fear AI, why AI governance matters, and how fine-tuning could turn C-student AI into an A-plus performer. Spending too much time on HR tasks? Discover how the right support can give you hours back in your week at https://bit.ly/meet-paychex Have a question for upcoming episodes or a topic you want covered? Let us know: https://payx.me/thrivetopics Topics include:00:00 – Episode preview and welcome01:50 – Guest introduction: Louis Gutierrez03:33 – Louis’s journey into AI05:03 – AI’s role in business07:16 – Challenges with AI accuracy11:01 – How data and objectives can impact AI performance13:48 – Creating your AI governance strategy16:46 – The future of marketing automation19:27 – Building customer trust in AI-powered tools23:08 – Current and future AI capabilities27:34 – Fine-tuning AI models for better results29:37 – Will AI replace jobs?32:24 – Wrap up and thank you DISCLAIMER:The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.