Statistics show a startling divide: 70% of major corporations have successfully implemented AI, while only 29% of small businesses have done the same. Why the gap? While many cite "limited resources," host Nadja El Fertasi argues that the real barrier isn’t your bank account—it’s your culture. In this milestone 50th episode of Thrive with EQ, Nadja draws on her 20-year career at NATO—leading high-stakes digital transformations and cybersecurity shifts—to show small business owners how to stop...
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Statistics show a startling divide: 70% of major corporations have successfully implemented AI, while only 29% of small businesses have done the same. Why the gap? While many cite "limited resources," host Nadja El Fertasi argues that the real barrier isn’t your bank account—it’s your culture. In this milestone 50th episode of Thrive with EQ, Nadja draws on her 20-year career at NATO—leading high-stakes digital transformations and cybersecurity shifts—to show small business owners how to stop...
Episode 48: Deepfakes Target Emotions, Not Tech: A C-Suite Playbook for Digital Safety
Thrive with EQ Leadership's Playbook!
27 minutes
2 months ago
Episode 48: Deepfakes Target Emotions, Not Tech: A C-Suite Playbook for Digital Safety
A deepfake can cost $1.33 to create, but the projected economic loss from this technology is already hitting a trillion dollars. The threat is no longer theoretical—it's a $25 million wire transfer in Hong Kong, triggered by a sophisticated deepfake video. As leaders, we've invested heavily in technological defenses, but we’ve overlooked the real target: human emotion. Deepfakes and social engineering don't breach firewalls; they exploit fear, urgency, curiosity, and our desire to trust. With...
Thrive with EQ Leadership's Playbook!
Statistics show a startling divide: 70% of major corporations have successfully implemented AI, while only 29% of small businesses have done the same. Why the gap? While many cite "limited resources," host Nadja El Fertasi argues that the real barrier isn’t your bank account—it’s your culture. In this milestone 50th episode of Thrive with EQ, Nadja draws on her 20-year career at NATO—leading high-stakes digital transformations and cybersecurity shifts—to show small business owners how to stop...
