In this episode CJ welcomes his friend Jesse Konig, Co-Founder of Swizzler. During the conversation Jesse shares his experience in the food truck scene, how he has disrupted fast food, and how he plans to use healthier french fries as a tool to improve the food system.  CJ and Jesse also discuss pushing personal limits, trying new experiences, and the benefits of stepping out of one's comfort zone. Tune in for an inspiring conversation about growth, resilience, and the power of facing challenges head-on!   Key Topics [00:02:24] Entrepreneurship and zero training.[00:06:46] Food truck beginnings and success.[00:09:47] Food quality and education.[00:17:23] Learning from mistakes and testing.[00:21:48] The essence of entrepreneurship.[00:27:05] Overcoming challenges and innovation.[00:39:55] VC-backed ventures and expectations.[00:45:30] Greenwashing in the food industry.[00:47:14] Regenerative agriculture for healthier food.[00:52:11] Making farming cool again.[00:59:24] The cost of organic food.[01:03:27] Voting with your dollar.   Connect with Jesse Jesse's LinkedIn Jesse's Instagram Connect with CJ Finley: CJ's Instagram   CJ's YouTube CJ's Website THRIVEONLIFE Podcast Instagram