Adrian is a commercially driving marketer with 25 years of experience creating and building successful brands in FMCG, retail, and start-ups across Australia, the UK, and Developing Markets.  He works with and within ambitious growing businesses that want to disrupt and reframe existing categories for their superconsumers (unlocking more value through giving more value). He believes that this needs communicating in the simplest terms to everyone it touches to make it real and drive impact. Adrian has simple proven frameworks that are easy-to-implement blueprints to drive business growth and results. Carrie dives into an inspiring conversation with Adrian Sandy, a trailblazer in redefining authentic leadership and crafting a life and business that truly reflects one's purpose. They discuss Adrian’s personal evolution, the power of self-awareness, and the tools leaders need to thrive in a fast-evolving world. “Authenticity isn’t just about knowing who you are—it’s about living it, unapologetically and courageously, even when the world around you moves faster than ever.” – Adrian Sandy Are you truly aligned with your purpose, and what makes you uncopyable in a world that thrives on imitation? Subscribe to the Thriving Matters podcast for more inspiring stories of leaders who dare to thrive authentically. Share your reflections on this episode and how you’re embracing authenticity in your leadership journey. Connect with Adrian: LI: linkedin.com/in/adriansandy URL: adriansandy.com Email: adriansandy16@gmail.com   Connect with Carrie: LI: linkedin.com/in/carriebenedet URL: carriebenedet.com (Company) Email: carolinebenedet2@gmail.com