In this episode we talk to Dawn Robinette, a PR expert that runs Tale to Tell Communications. Dawn has extensive events experience working with General Motors, sponsorships and promotions, managing more than 175 events and programs annually. Working with NASCAR, the NFL, the NCAA, the PGA, MLB, the Olympic Torch Relay and Cirque du Soleil, achieving a 150% increase in promotional press coverage for GM across all major US media markets.
HIGHLIGHTS:
In the episode Dawn shares strategic and logistical details for her current project Old West Christmas Light Fest. Dawn manages the dual roles of event manager and event promoter for this Texas holiday festival as part of a small team. Dawn is an advocate for the customer experience and how vital it is to keep this front of mind while planning, promoting and executing an event experience. She is always looking for new ways to engage customers and shares some tactics and strategies around this.
Dawn also shares advice on maximizing marketing spend, and where to get the most value for your efforts, particularly if you have limited resources. She gives some great insight around social media engagement, marketing and the use of influencers in your event marketing.
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In this episode we talk to Dawn Robinette, a PR expert that runs Tale to Tell Communications. Dawn has extensive events experience working with General Motors, sponsorships and promotions, managing more than 175 events and programs annually. Working with NASCAR, the NFL, the NCAA, the PGA, MLB, the Olympic Torch Relay and Cirque du Soleil, achieving a 150% increase in promotional press coverage for GM across all major US media markets.
HIGHLIGHTS:
In the episode Dawn shares strategic and logistical details for her current project Old West Christmas Light Fest. Dawn manages the dual roles of event manager and event promoter for this Texas holiday festival as part of a small team. Dawn is an advocate for the customer experience and how vital it is to keep this front of mind while planning, promoting and executing an event experience. She is always looking for new ways to engage customers and shares some tactics and strategies around this.
Dawn also shares advice on maximizing marketing spend, and where to get the most value for your efforts, particularly if you have limited resources. She gives some great insight around social media engagement, marketing and the use of influencers in your event marketing.
Ep 22 Bars and Venues Hosting Themed Pop-up Events - Replay Lincoln Park
Ticketbud Tidbits - for Event Organizers
26 minutes 51 seconds
6 years ago
Ep 22 Bars and Venues Hosting Themed Pop-up Events - Replay Lincoln Park
In this episode we talk to Mark Kwiatkowski who has owned and managed bars and venues for the past 25 years. Mark owns Replay Lincoln Park, a barcade venue in Chicago that’s both a bar and arcade.
Mark has had a lot of success running themed pop-up event promotions as part of their promotional strategy. The venue gets converted with a new theme, such as their recent highly successful Game of Thrones experience, that received significant media attention.
Mark has a lot of experience working in hospitality and has great advice for venue and event managers.
Ticketbud Tidbits - for Event Organizers
In this episode we talk to Dawn Robinette, a PR expert that runs Tale to Tell Communications. Dawn has extensive events experience working with General Motors, sponsorships and promotions, managing more than 175 events and programs annually. Working with NASCAR, the NFL, the NCAA, the PGA, MLB, the Olympic Torch Relay and Cirque du Soleil, achieving a 150% increase in promotional press coverage for GM across all major US media markets.
HIGHLIGHTS:
In the episode Dawn shares strategic and logistical details for her current project Old West Christmas Light Fest. Dawn manages the dual roles of event manager and event promoter for this Texas holiday festival as part of a small team. Dawn is an advocate for the customer experience and how vital it is to keep this front of mind while planning, promoting and executing an event experience. She is always looking for new ways to engage customers and shares some tactics and strategies around this.
Dawn also shares advice on maximizing marketing spend, and where to get the most value for your efforts, particularly if you have limited resources. She gives some great insight around social media engagement, marketing and the use of influencers in your event marketing.
