TikTok is absolutely buzzing right now, and we've got some wild trends and major news to break down for you.

First up, if you've been scrolling and wondering why everyone's swapping sweaters, welcome to Heather Day. Every December third, TikTok users exchange sweaters with their crushes or significant others, inspired by Conan Gray's 2020 hit "Heather." The song opens with the iconic line about remembering the third of December in someone's sweater, and listeners have turned it into an annual tradition. Single folks are having a field day with it too, joking about buying their own sweaters to avoid hypothermia while waiting for someone special.

Now let's talk money. TikTok Shop just had its biggest Black Friday and Cyber Monday weekend ever, with sales exceeding five hundred million dollars over just four days. That's nearly fifty percent more shoppers buying things on TikTok Shop compared to last year. The real star of the show? Live shopping events absolutely crushed it, with sellers and brands experiencing an eighty-four percent sales growth during the campaign. Over seven hundred sixty thousand livestream sessions generated more than one point six billion views, and listeners watched top creators like Kim Kardashian hosting her first live shopping event on December third.

On the serious side, TikTok's facing some major hurdles in the United States. Negotiations between the U.S. and China are ongoing about who controls TikTok's algorithm, which is basically the app's secret sauce. The algorithm's ability to instantly understand what you want to watch is what keeps people glued to the platform. These talks involve potential licensing deals where ByteDance might rent the algorithm to American owners rather than selling it outright. Meanwhile, TikTok is also investing heavily elsewhere, committing over thirty-seven billion dollars to build a massive data center in Brazil, marking its first major Latin American project.

There's also some concerning research showing that TikTok's algorithms target lower-income youth with ads about easy money schemes, risky loans, and cryptocurrency investments. The algorithms are apparently smart enough to deduce someone's socioeconomic status based on the data they collect.

So whether you're catching sweater season vibes, shopping for holiday deals on livestreams, or just scrolling through the chaos, TikTok continues to dominate the social media landscape with entertainment, commerce, and plenty of drama behind the scenes.

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