Tim Cook Biography Flash a weekly Biography.

Apple's Tim Cook has been making waves across Asia and social media over the past week, blending business strategy with cultural engagement in what appears to be a carefully orchestrated charm offensive targeting Chinese and Indian markets.

Cook kicked off his China visit on October 13th with an unexpected stop at Pop Mart's THE MONSTERS 10th anniversary exhibition in Shanghai, where he met with founder Wang Ning and artist Kasing Lung, the creator of the wildly popular Labubu character. According to CGTN, Lung demonstrated creating Labubu illustrations on an iPad Pro while Cook received a custom Labubu doll clutching a miniature iPhone. The Times of India reported that Pop Mart's stock jumped 6.1 percent the following day on speculation about a potential Apple collaboration, though those gains later cooled.

On October 20th, Cook appeared at the Global Wealth Management Forum 2025 Suhewan Conference in Shanghai, where TechNode reported he revealed that Apple Intelligence is accelerating its entry into the Chinese market. Cook praised Chinese developers for their rapid adoption and creativity in AI, calling their innovation incredible, and noted that artificial intelligence has become deeply integrated into Apple's product ecosystem. Bloomberg had previously reported that Apple expects to launch Apple Intelligence in China by the end of the year.

That same day, Cook extended Diwali greetings on social media platform X, sharing a stunning photograph of illuminated diyas taken by Mumbai-based photographer Apeksha Makar on the iPhone 17 Pro Max. Financial Express noted this continues Apple's long-running Shot on iPhone campaign, with the image showcasing the phone's low-light photography capabilities and color accuracy.

Business Chief reported that despite escalating US-China trade tensions, Cook committed to increasing investment in China during this October visit. Campaign Live also mentioned Cook made a surprise appearance on Douyin earlier in the week, announcing pre-orders for the iPhone Air beginning October 17th.

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