This podcast dives into the incredible journey of Vetrivel Paneerselvam, his brother, and their family, who turned struggles into strength and built Uzhavabumi and Vivasayanadu a farmer-first movement now empowering 2,500+ farmers and serving 12,000 families across Chennai.

In this episode, you’ll discover:

✅ How childhood struggles and the Jallikattu protest inspired a life-changing mission

✅ The birth of Vivasayanadu and the challenges of leaving MNC jobs

✅ Why they deliver unprocessed farm milk in glass bottles direct to homes

✅ How women farmers became the backbone of their network

✅ The mix of technology + tradition that keeps their milk pure and farmers thriving

✅ Their vision for the future of Indian agriculture 🌍

This is more than a business story it’s about family, community, and a revolution in rural empowerment.