Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Overline
95 episodes
4 weeks ago
In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Nick King speaks with Victoria Lozano, CMO of Crayola, about what it truly takes for legacy brands to stay culturally relevant. Victoria reveals how Crayola balances deep brand purpose with constant product innovation, thereby building an ecosystem that extends far beyond traditional marketing. She shares strategies for turning purpose into unified campaigns, expanding into experiential...
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In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Nick King speaks with Victoria Lozano, CMO of Crayola, about what it truly takes for legacy brands to stay culturally relevant. Victoria reveals how Crayola balances deep brand purpose with constant product innovation, thereby building an ecosystem that extends far beyond traditional marketing. She shares strategies for turning purpose into unified campaigns, expanding into experiential...
82 - How Coca-Cola's Growth Strategy Ensures Local Relevance, Prioritizes Consumer Engagement, and Meets Evolving Expectations with Javier Meza, Europe CMO
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
44 minutes
1 year ago
82 - How Coca-Cola's Growth Strategy Ensures Local Relevance, Prioritizes Consumer Engagement, and Meets Evolving Expectations with Javier Meza, Europe CMO
Tune in to Time for A Reset What is the secret formula for sustainable brand growth at Coca-Cola? “Coca-Cola’s brand values, such as inclusivity and optimism, serve as guiding principles, ensuring marketing efforts remain authentic and relatable across different markets.” Javier Meza, President Marketing and Europe CMO at The Coca-Cola Company, In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host P...
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Nick King speaks with Victoria Lozano, CMO of Crayola, about what it truly takes for legacy brands to stay culturally relevant. Victoria reveals how Crayola balances deep brand purpose with constant product innovation, thereby building an ecosystem that extends far beyond traditional marketing. She shares strategies for turning purpose into unified campaigns, expanding into experiential...
