Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Sarah Noel Block
172 episodes
1 day ago
Send us a text We trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget. • launching a service business after corporate • early marketing missteps and lessons learned • the strategic spark and defining a gateway offer • email list basics and simple CRM choices • short solo podcasting with AI...
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Send us a text We trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget. • launching a service business after corporate • early marketing missteps and lessons learned • the strategic spark and defining a gateway offer • email list basics and simple CRM choices • short solo podcasting with AI...
Ep 145: Stop Pitch-Slapping and Start Relationship Building
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
39 minutes
4 months ago
Ep 145: Stop Pitch-Slapping and Start Relationship Building
Send us a text The mysterious world of LinkedIn selling doesn't have to be intimidating. Rich Brooks, president of Flight New Media and founder of the Agents of Change, breaks down exactly how B2B service providers can leverage LinkedIn to build meaningful relationships that naturally convert to sales—without the awkward pitch-slapping that makes us all cringe. Unlike Instagram or Facebook where direct selling is common, LinkedIn demands a more nuanced approach focused on establishing expert...
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Send us a text We trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget. • launching a service business after corporate • early marketing missteps and lessons learned • the strategic spark and defining a gateway offer • email list basics and simple CRM choices • short solo podcasting with AI...
