Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Sarah Noel Block
172 episodes
1 day ago
Send us a text We trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget. • launching a service business after corporate • early marketing missteps and lessons learned • the strategic spark and defining a gateway offer • email list basics and simple CRM choices • short solo podcasting with AI...
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Send us a text We trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget. • launching a service business after corporate • early marketing missteps and lessons learned • the strategic spark and defining a gateway offer • email list basics and simple CRM choices • short solo podcasting with AI...
Ep 161: Stop Shoving 10K Programs At Strangers, Please | Guest Expert: Lori Young
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
39 minutes
3 weeks ago
Ep 161: Stop Shoving 10K Programs At Strangers, Please | Guest Expert: Lori Young
Send us a text Join the Consultant's Mastermind << FREESIES We map a practical path from cold prospect to confident client using gateway offers and four to six week mini offers. Lori Young shares how to price, scope, and sequence offers that build trust, reduce overwhelm, and convert with integrity. • defining gateway offers for B2B committees • moving strategy out of free calls into paid roadmaps • pricing and scope for mini offers around $500–$1,000 • four to six week sprints that d...
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Send us a text We trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget. • launching a service business after corporate • early marketing missteps and lessons learned • the strategic spark and defining a gateway offer • email list basics and simple CRM choices • short solo podcasting with AI...
