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TMC Presents: The Marketing Clubhouse
The Marketing Club
3 episodes
4 days ago

Welcome to The Marketing Clubhouse - the official podcast of The Marketing Club, a 14,000+ strong community of marketers.


Each episode, we dive into the stories, strategies, and slightly chaotic realities of working in marketing across Australia and New Zealand.

From brand builders and campaign creators to founders, those just starting out, those in the messy middle and everyone in between - this is where marketers come to swap ideas, learn from each other, and have some real talk about the industry we all love (and sometimes love to hate).


Grab a coffee, pull up a chair - you’re in The Clubhouse now 💜


Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Education,
Business,
Careers
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All content for TMC Presents: The Marketing Clubhouse is the property of The Marketing Club and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to The Marketing Clubhouse - the official podcast of The Marketing Club, a 14,000+ strong community of marketers.


Each episode, we dive into the stories, strategies, and slightly chaotic realities of working in marketing across Australia and New Zealand.

From brand builders and campaign creators to founders, those just starting out, those in the messy middle and everyone in between - this is where marketers come to swap ideas, learn from each other, and have some real talk about the industry we all love (and sometimes love to hate).


Grab a coffee, pull up a chair - you’re in The Clubhouse now 💜


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Education,
Business,
Careers
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The Human Advantage: Kindness, Storytelling & the Future of Marketing
TMC Presents: The Marketing Clubhouse
37 minutes 38 seconds
4 days ago
The Human Advantage: Kindness, Storytelling & the Future of Marketing

Could kindness be the sharpest tool in your marketing strategy?


In this episode of The Marketing Clubhouse we sit down with Cassie Roma, a global thought leader in creative ideation, brand strategy, and digital innovation. She’s also the founder of First Movers Media; celebrated for her work with Air New Zealand, ANZ, NZME and more; and one of the most in-demand speakers, coaches, and storytelling powerhouses in the game.


Cassie’s the first to tell you: if marketing is just eyeballs and algorithms, it’s missing its soul. She builds brands that matter, not just trends.


We unpack:

  • Why kindness is a competitive advantage (and what changes when teams lead with it)
  • How to marry storytelling and strategy so brand narratives actually drive outcomes
  • What Cassie learned moving from big-brand leadership roles to building her own consultancy
  • How bringing your whole self elevates brand building
  • The real difference between campaigns that hit and those that feel empty
  • Where AI fits in human-first storytelling
  • And how to build brand momentum that outlasts platforms, trends, and algorithms

Plus, Cassie takes on The Brief and wraps up with The Elevator Drop, pitching a viral campaign for… a self-destructing phone that implodes if you’ve spent too long on social media. (Could you imagine?)


If you want grounded, creative, heart-forward advice from one of Aotearoa’s most influential storytellers, this episode’s a must-listen.


🎧 Tune in and take notes, because Cassie’s handing out clarity, courage, and high-impact marketing moves you can start using tomorrow.



Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!


Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.


Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz

Follow us on Instagram: @themarketingclub_aunz


Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org


Hosted on Acast. See acast.com/privacy for more information.

TMC Presents: The Marketing Clubhouse

Welcome to The Marketing Clubhouse - the official podcast of The Marketing Club, a 14,000+ strong community of marketers.


Each episode, we dive into the stories, strategies, and slightly chaotic realities of working in marketing across Australia and New Zealand.

From brand builders and campaign creators to founders, those just starting out, those in the messy middle and everyone in between - this is where marketers come to swap ideas, learn from each other, and have some real talk about the industry we all love (and sometimes love to hate).


Grab a coffee, pull up a chair - you’re in The Clubhouse now 💜


Hosted on Acast. See acast.com/privacy for more information.