This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

For episode four, we're joined by Ed Child, Costa Coffee's Global Head of Consumer Data and Digital Analytics.

Everyone’s talking about AI, but few retailers are making it pay its way.

We dive into a how retailers can use AI to drive real commercial results, and explore why most AI projects fail (and how to avoid it).

There's more on our website: https://hyperfinity.ai/loyalty