How to build loyalty that creates fans. Not just buyers

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To Affinity and Beyond - Decision Intelligence for Retail

HyperFinity

32 episodes

1 week ago

This is To Affinity and Beyond, a podcast that goes deep on decision intelligence for retail. If you’re interested in how data science and AI can turn loyalty into a growth engine, unlock supplier funding and generate retail media revenue, this is the podcast for you.

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Marketing

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How to build loyalty that creates fans. Not just buyers

To Affinity and Beyond - Decision Intelligence for Retail

41 minutes 30 seconds

1 month ago

How to build loyalty that creates fans. Not just buyers

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

For episode five, we're joined by Sebastian Wangerud, keynote speaker and founder of growth agency SCHMACK.

The best loyalty programmes of 2025 look more like fan clubs than transaction schemes.

Tom and Sebastian explore how loyalty, personalisation and AI are reshaping the relationship between retailers and their customers.

There's more on our website: https://hyperfinity.ai/loyalty