Shephali Bhatt is an internet culture reporter and tech researcher. Her pieces have been published in The Economic Times and Mint, with an emphasis on how the internet shapes our lives. What she does is different from a lot of the 'tech' reporting and analysis out there that tends to be focused on leaders, business or features - Shephali's focus is more on how the culture and habits of everyday people. Be it how weddings have got Reel-ified, or how music making has changed, shhe's there to write about it all.This conversation covers everything from her journey, to differences between platforms, and even nuances between generations (the three people here are very glad to have been born when they were). Read stories by Shephali here: https://m.economictimes.com/etreporter/author-shephali-bhatt-479230465.cms & https://www.livemint.com/authors/shephali-bhattFollow Shephali here: https://www.instagram.com/shephalibhatt & https://x.com/ShephaliBhattTO YOUR HEART'S CONTENTThis is a YouTube interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition. WHY ARE WE DOING THIS?To guide budding creators.What goes into creating content? How do you make content that resonates with people as well as imbibes your unique essence? How do you make sure you hold on to your creativity whilst trying to crack the 'business' of it? The journey to content creation involves passing through many processes - the ideation, the discipline, the craft, motivation, bringing it all to life while battling hurdles of the daily grind as well as the human mind. An exhilarating process whose outcome makes it look simple and that's the beauty of it.We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs.THE 6% CLUBIndia’s first creator coaching program, designed for people with full-time jobs. Developed by mentors who built global 2% ranking content projects while balancing demanding careers. It features live sessions, 3 masterclasses from creators who have cracked it (Amit Varma, Krish Ashok, SneakyArtist, and more planned), personalised mentoring sessions, peer reviews, a vibrant community, and much more. Check out the program and sign up for the next cohort, here: https://www.thesixpercent.club/Produced by: The 6% Club - Chuck & UtsavShot by: Team SUHFECTO: Sharath U Holla, Komal Khiani, Sahil Rao, Milind LutherPost Production : Fatang Studios by Flop FilmsPackaging Sound Design: Mehar Chumble, Creative High StudioVisual Packaging: Mihir Lele, 650ml StudiosRecording Studio: Sugarline Sound Co., BangaloreUtsav: https://www.instagram.com/postcards.pfn/Chuck: https://www.instagram.com/chuckofalltrades/00:00:00 Intro00:01:49 Shephali's journey to and in journalism00:12:50 The journey of an idea & knowledge management00:24:17 Learnings from cuss words on Indian OTTs00:31:10 On audience reactions and appreciation for depth00:41:00 On "been there" vs "thinking" stories00:45:30 Where Shephali's ideas come from00:59:00 On different generations using the internet