Band frontman. Marketer. Sauce maker. Perfect TYHC guest!Sidharth Raveendran is the vocalist of Mumbai-based post-hardcore band Pacifist, and Hindi comedy rock band Tadpatri Talkies. His energetic stage presence and banter are central to both outfits.But Sid has several other facets to him - he thinks thoughtfully about content and creation. In this chat we get into several of those - especially from his perspective of being an entertainer. We speak about how all performances are world-building to some degree, the constant tug between art and money, and of course, on authenticity. We hope you enjoy this chat.His Instagram: https://www.instagram.com/sidharthravesHis band: https://www.instagram.com/pacifist.indiaHis LinkedIn: https://www.linkedin.com/in/sidharth-raveendran-187753100TO YOUR HEART'S CONTENTThis is a YouTube interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition. WHY ARE WE DOING THIS?To guide budding creators.What goes into creating content? How do you make content that resonates with people as well as imbibes your unique essence? How do you make sure you hold on to your creativity whilst trying to crack the 'business' of it? The journey to content creation involves passing through many processes - the ideation, the discipline, the craft, motivation, bringing it all to life while battling hurdles of the daily grind as well as the human mind. An exhilarating process whose outcome makes it look simple and that's the beauty of it.We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs.THE 6% CLUBIndia’s first creator coaching program, designed for people with full-time jobs. Developed by mentors who built global 2% ranking content projects while balancing demanding careers. It features live sessions, 3 masterclasses from creators who have cracked it (Amit Varma, Krish Ashok, SneakyArtist, and more planned), personalised mentoring sessions, peer reviews, a vibrant community, and much more. Check out the program and sign up for the next cohort, here: https://www.thesixpercent.club/Produced by: The 6% Club - Chuck & UtsavShot by: Team SUHFECTO: Sharath U Holla, Komal Khiani, Sahil Rao, Milind LutherPost Production : Fatang Studios by Flop FilmsPackaging Sound Design: Mehar Chumble, Creative High StudioVisual Packaging: Mihir Lele, 650ml StudiosRecording Studio: Sugarline Sound Co., BangaloreUtsav: https://www.instagram.com/postcards.pfn/Chuck: https://www.instagram.com/chuckofalltrades/Segments:00:00:00 Introduction00:02:16 On a stunt he and his band pulled once00:03:30 Having fun vs polish when faced with a camera00:06:50 On being an entertainer and switching modes00:15:25 Performances are world-building00:24:17 On musicians needing to be marketers too00:30:15 On the sliding scale of art v money00:39:42 Advice to musicians00:43:00 Advice from an "IP specialist"00:46:50 On authenticity