[12:35] Today, March 31st is #World Backup Day. This reminded this Gadget Guy of an article I was inspired to write for the Edmonton Sun 22 years ago not after watching the news or a show about Technology, but rather a TV Show about Women – specifically Bravo’s Sex and the City. It's an update to the 2001 article with a humorous look at how I went about writing the article what transpired in Season 4 Episode 8 appropriately titled: My Motherboard, My Self, where Carrie Bradshaw - played by Sara Jessica Parker has her Mac PowerBook G3 laptops crashes and all the trials and tribulations around it including her questioning her relationship with her then boyfriend Aidan who interestingly is a PC user.  The podcast also talks about backups and the importance of them as well a lessons Carrie learned about backups and relationships. So do your part, take a pledge and take action on #WORLDBACKUPDAY. You can also visit WorldBackupDay.com for more info. You can also read the updated article at Troy Media.