Every athlete knows the cycle: you try to change a habit, a routine, or a mindset… and you fail. Then the self-talk kicks in: “I must not want it enough. I’m not tough enough. I don’t have enough discipline.” Sound familiar? You’re not broken, and you’re not weak. The truth is, real change isn’t about willpower—it’s about strategy. In this episode, Coach Pinkston unpacks why cookie-cutter approaches like “just do it” or “want it more” don’t work, and reveals a better way forward. You’ll learn how to identify the real obstacles holding you back, how to match the right tool to the right challenge, and how to stop beating yourself up when change feels impossible. Whether you’re in the gym, on the field, or chasing consistency in life, this episode will help you finally create lasting transformation. Today’s Action Step:  Step 1: Identify the Block. Step 2: Match the Tool.Step 3: Run a Test. About Today Matters Today Matters is your 2–4 minute daily boost of motivation for athletes, parents, and coaches. Hosted by Coach Steve Pinkston, each episode delivers a simple mental performance strategy to help you win the day. Learn More & Work with Coach Pinkston 👉 CoachPinkston.com for strategies, skills, and drills to improve your mental performance. 1-on-1 Coaching Programs Team Consulting Leadership Development Sign up for the Trust The Process Newsletter, so you can wake up every Monday morning to a message that will motivate you all week. Stay Connected Instagram: @Mental.Strength.Coach X: @CoachPinkston Facebook: Steve Pinkston Enjoying the Show? Share this episode with someone who needs a lift today. And don’t forget to hit Follow so you never miss your daily motivation.