You want to eat better, study film, and train harder. But then… “right now” wins. The cookies on the counter, the video game after practice, the temptation to scroll on your phone instead of stretching. Impulsivity kills long-term goals. In this episode, Coach Pinkston shows you why willpower alone won’t save you—and how to outsmart your impulses by designing your environment. You’ll learn about temptation bundling, removing cues, and making the right choice the easy choice. Athletes succeed not because they’re robots with perfect discipline, but because they shape their surroundings for success. If “present you” keeps beating “future you,” this episode will give you the tools to flip the script. Stop losing to “right now”—and start setting yourself up for wins that last beyond the moment.   Today’s Action Step:  Remove the cue.Bundle temptation Make good the default. About Today Matters Today Matters is your 2–4 minute daily boost of motivation for athletes, parents, and coaches. Hosted by Coach Steve Pinkston, each episode delivers a simple mental performance strategy to help you win the day. Learn More & Work with Coach Pinkston 👉 CoachPinkston.com for strategies, skills, and drills to improve your mental performance. 1-on-1 Coaching Programs Team Consulting Leadership Development Sign up for the Trust The Process Newsletter, so you can wake up every Monday morning to a message that will motivate you all week. Stay Connected Instagram: @Mental.Strength.Coach X: @CoachPinkston Facebook: Steve Pinkston Enjoying the Show? Share this episode with someone who needs a lift today. And don’t forget to hit Follow so you never miss your daily motivation.