Sometimes the reason you don’t hit your goals isn’t lack of effort—it’s simply forgetting. You meant to hydrate, but practice ended and you walked right past the water bottle. You meant to stretch, but something else distracted you. Forgetfulness sounds small, but for athletes, it creates missed reps, missed recovery, and missed opportunities. In this episode, Coach Pinkston reveals how to fight forgetfulness with smart systems. You’ll learn the power of cues, routines, and “when-then” planning that builds consistency even when life gets busy. Forgetting isn’t weakness—it’s human. But champions don’t leave memory to chance. They design cues that pull them back on track, even on the toughest days. If you’ve ever said, “Oh, I just forgot,” this episode will show you how to never miss the habits that build greatness. Today’s Action Step:  Add visual cues.Set alarms. Use when–then routines. About Today Matters Today Matters is your 2–4 minute daily boost of motivation for athletes, parents, and coaches. Hosted by Coach Steve Pinkston, each episode delivers a simple mental performance strategy to help you win the day. Learn More & Work with Coach Pinkston 👉 CoachPinkston.com for strategies, skills, and drills to improve your mental performance. 1-on-1 Coaching Programs Team Consulting Leadership Development Sign up for the Trust The Process Newsletter, so you can wake up every Monday morning to a message that will motivate you all week. Stay Connected Instagram: @Mental.Strength.Coach X: @CoachPinkston Facebook: Steve Pinkston Enjoying the Show? Share this episode with someone who needs a lift today. And don’t forget to hit Follow so you never miss your daily motivation.