In this powerful episode, Mental Performance Coach Steve Pinkston breaks down one of the core secrets of elite athletes — living by principle, not preference. You’ll learn how champions train their mindset to act from values, not moods, and how coaches and parents can build consistency, trust, and leadership from the inside out. Whether you’re a competitor, coach, or sport parent, this episode will challenge you to define your non-negotiables and live them daily. Today’s Coaching Reflection Prompt Take a few minutes and write these down today: What’s one principle that defines who you are as a competitor, coach, or parent? What’s one area where preference has been calling the shots? How can you live that principle more consistently this week?  About Today Matters Today Matters is your 2–4 minute daily boost of motivation for athletes, parents, and coaches. Hosted by Coach Steve Pinkston, each episode delivers a simple mental performance strategy to help you win the day. Learn More & Work with Coach Pinkston 👉 CoachPinkston.com for strategies, skills, and drills to improve your mental performance. 1-on-1 Coaching Programs Team Consulting Leadership Development Sign up for the Trust The Process Newsletter, so you can wake up every Monday morning to a message that will motivate you all week. Stay Connected Instagram: @Mental.Strength.Coach X: @CoachPinkston Facebook: Steve Pinkston Enjoying the Show? Share this episode with someone who needs a lift today. And don’t forget to hit Follow so you never miss your daily motivation.