Why do some athletes love training while others dread it? The difference isn’t talent — it’s design. Coach Steve unpacks the second law of behavior change: Make it attractive. You’ll learn how to pair pleasure with performance and turn motivation into momentum. Today’s Action Step:  Pair your habits with pleasure. Music, community, or ritual — make it something you enjoy. Reframe discomfort. That burning leg feeling? That’s not pain — that’s progress. Visualize your reward. Before each session, picture how proud you’ll feel after completing it. About Today Matters Today Matters is your 2–4 minute daily boost of motivation for athletes, parents, and coaches. Hosted by Coach Steve Pinkston, each episode delivers a simple mental performance strategy to help you win the day. Learn More & Work with Coach Pinkston 👉 CoachPinkston.com for strategies, skills, and drills to improve your mental performance. 1-on-1 Coaching Programs Team Consulting Leadership Development Sign up for the Trust The Process Newsletter, so you can wake up every Monday morning to a message that will motivate you all week. Stay Connected Instagram: @Mental.Strength.Coach X: @CoachPinkston Facebook: Steve Pinkston Enjoying the Show? Share this episode with someone who needs a lift today. And don’t forget to hit Follow so you never miss your daily motivation.