In this episode of Token Trends, Sasha and Max dive into how blockchain is revolutionizing the ticketing industry.

Key Topics:

🎟️ Solving Ticketing’s Biggest Problems: How blockchain tackles scalping, fraud, and price gouging while providing verifiable ownership for every ticket.

📜 Smart Contracts & Control: Automating processes to ensure artists and organizers benefit from resale revenue and setting limits to prevent excessive markups.

💡 Real-World Use Cases:

• UEFA Euro 2020: Successfully distributed over a million blockchain tickets using Hyperledger Fabric, eliminating ticket fraud.

• Xacti Festival & TickSpace: Partnered with Tixbase to virtually eliminate scalping and offer tiered VIP experiences via NFTs.

• New York Red Bulls & SI Tickets: Exclusive blockchain ticketing deal powered by Avalanche starting in 2026, aiming to end price gouging.

• Coachella: Coachella Quests, a loyalty game powered by Avalanche, rewarding fans with NFTs and exclusive content.

• Formula One’s Monaco Grand Prix: NFT tickets on Polygon offering entry, collectibles, and hospitality access.

🌿 Challenges & Concerns: Initial costs, user experience, scalability, integration with traditional systems, and blockchain security concerns.

🔮 The Future of Ticketing: From creating collectible NFT tickets to ensuring fairer systems where fans, artists, and organizers all benefit.