Struggling with member retention? It's time to perfect your gym onboarding process—before you get lost in sales, codes, or flashy ads. In this eye-opening episode, Andre Cvijovic sits down with Dan Uyemura, CEO of PushPress, to uncover the secrets behind a bulletproof #flywheel. Dan reveals how a seamless integration of sales, onboarding, member success, and culture can supercharge retention.
Tune in to learn why onboarding is often overlooked (spoiler: you might think you're doing it right, but are you testing it as a new lead?), how uncommitted trainers can sabotage the process, and the key metric—short-term retention curve—that Dan recommends his clients, including top franchises, track.
Key takeaways:
How to incorporate action, buy-in, and key emotional and physical metrics into your onboarding.
Why onboarding should be integrated into your sales process—not separate from it.
How platinum businesses create "wow moments" that stick.
Tips for scaling your team: fostering an ownership mentality, dealing with non-process followers, and using a simple two-strike policy to keep expectations clear.
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#gymoperations #onboardingmatters #pushpress #fitnessflywheel #futurefranchising #clientretention #smallbusinesstoolkit #triedandtruefitness #danuyemura #topratedgympodcast