This episode of the Total Survey Design podcast demystifies the statistical technique of survey weighting (or post-stratification), explaining how it corrects sample imbalances by giving "quiet groups" more influence. The hosts define weighting, detail when it's an effective correction tool for probability samples, and provide practical advice on avoiding common pitfalls like over-adjustment that can hurt data precision. Support the show Find us online at: instagram.com/totalsurveydesign/ htt...
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This episode of the Total Survey Design podcast demystifies the statistical technique of survey weighting (or post-stratification), explaining how it corrects sample imbalances by giving "quiet groups" more influence. The hosts define weighting, detail when it's an effective correction tool for probability samples, and provide practical advice on avoiding common pitfalls like over-adjustment that can hurt data precision. Support the show Find us online at: instagram.com/totalsurveydesign/ htt...
An Interview with Jon Krosnick on Survey Design, Public Opinion, and Scientific Rigor
Total Survey Design
58 minutes
6 months ago
An Interview with Jon Krosnick on Survey Design, Public Opinion, and Scientific Rigor
In this episode of Total Survey Design, Dr. Azdren Coma and Dr. Seon Yup Lee interview Dr. Jon Krosnick, a leading expert on political behavior, survey methodology, and public opinion. Dr. Krosnick is a professor at Stanford University who has advised the U.S. Census Bureau, led national studies on voting behavior and climate change, and published extensively on how people form attitudes and make decisions. Recorded at the historic St. Louis Union Station Hotel during the 2025 AAPOR conferen...
Total Survey Design
This episode of the Total Survey Design podcast demystifies the statistical technique of survey weighting (or post-stratification), explaining how it corrects sample imbalances by giving "quiet groups" more influence. The hosts define weighting, detail when it's an effective correction tool for probability samples, and provide practical advice on avoiding common pitfalls like over-adjustment that can hurt data precision. Support the show Find us online at: instagram.com/totalsurveydesign/ htt...
