Totally Hyped - The Small Business Marketing Podcast
Cale Guin
66 episodes
8 months ago
On this episode of Totally Hyped - Buckle up! We're about to go on a ride to riches. The most direct path there is through the niches. We'll talk to an entrepreneur that went from burnt-out yoga studio owner to become "The Mother Trucker" Hope Zvara went from trying to be everything to everyone to be one thing to one group of people and is now living her best life - we'll discuss lessons she's learned and her advice on niching down.
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On this episode of Totally Hyped - Buckle up! We're about to go on a ride to riches. The most direct path there is through the niches. We'll talk to an entrepreneur that went from burnt-out yoga studio owner to become "The Mother Trucker" Hope Zvara went from trying to be everything to everyone to be one thing to one group of people and is now living her best life - we'll discuss lessons she's learned and her advice on niching down.
Attention Business Leaders: Marketing Budgets That Defy Convention and Lead to Measurable ROI
Totally Hyped - The Small Business Marketing Podcast
35 minutes
1 year ago
Attention Business Leaders: Marketing Budgets That Defy Convention and Lead to Measurable ROI
For my money, the state of marketing budgets is worse than marketing strategies. The way marketing budgets are typically developed breeds the wrong focus, the wrong conversations, and, ultimately, the wrong results. There is a better way and we'll get into it in today's episode "Marketing Budgets That Defy Convention and Lead to Measurable ROI"
Totally Hyped - The Small Business Marketing Podcast
On this episode of Totally Hyped - Buckle up! We're about to go on a ride to riches. The most direct path there is through the niches. We'll talk to an entrepreneur that went from burnt-out yoga studio owner to become "The Mother Trucker" Hope Zvara went from trying to be everything to everyone to be one thing to one group of people and is now living her best life - we'll discuss lessons she's learned and her advice on niching down.
