Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
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Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
Building a Performance Brand with Creative Vision | Ben Perkins, &Collar
Totally Radvertising Podcast
34 minutes
8 months ago
Building a Performance Brand with Creative Vision | Ben Perkins, &Collar
On this episode of Totally Radvertising, Damian and Dale sit down with Ben Perkins, founder of &Collar, who transformed dress shirts with performance fabric technology. Ben shares his entrepreneurial journey from a $300K company to over $50 million in revenue, discussing how creative marketing played a crucial role in that growth. They analyze advertising strategies from UGC to high-production commercials, and why some creative assets are still performing five years later. The conversation explores how &Collar navigated the challenges of COVID when dress shirts weren't in demand, the brand's discovery that 45% of purchasers are women despite the product being for men, and what makes creative content truly scalable. Whether you're a founder trying to find your brand voice or a marketer looking to make long-lasting creative assets, this episode offers valuable insights on building a distinctive brand.
0:52 Ladder coaching ad critique 13:18 Ben's entrepreneurial beginnings 20:01 The role of creative in brand growth 22:59 From $300K to millions during COVID 24:51 UGC vs high-production content 29:18 What makes creative content scale
"The most valuable space you can buy is living rent free in people's heads. And enough that it got us to talk about it and it did more than the average ad, and I think that's awesome." 12:27
https://andcollar.com/
Totally Radvertising Podcast
Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
