Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
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Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
Creating a Brand That Sticks | Colby Bauer, Thread
Totally Radvertising Podcast
49 minutes
8 months ago
Creating a Brand That Sticks | Colby Bauer, Thread
Co-founder and CEO of Thread, Colby Bauer, joins Damian and Dallin on this episode of Totally Radvertising to chat about the real hustle behind building a brand from the ground up. Colby shares the marketing strategies they used in Thread's early days to establish their reputation and how those strategies have evolved over time. Brands often face challenges when creating campaigns, especially around maintaining brand voice, and Colby discusses the power of expanding brand identity. Tune in to learn more about the creative decisions that have driven Thread's success!
2:23 Ad critique and advice 18:51 Advertise like you, not the big dogs 22:11 Thread's story 27:25 Thread's marketing evolution 32:00 Product expansion like a pro 35:20 How do you sell to someone who doesn't want to be sold to?
"Our first round of expansion was still within the wallet space. If you're looking for a wallet, how many wallets are you going to buy? One. So you're basically competing against yourself in a way. How do we introduce products that are complementary, like the 'do you want fries with that' mentality?" 32:50
Totally Radvertising Podcast
Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!
