Mastering Sales Compensation: Best Practices for Driving Revenue and Engagement Sales compensation is one of the most dynamic and impactful aspects of organizational strategy, yet it often resides in its own silo, misunderstood or overlooked by those outside its orbit. In a compelling conversation with sales compensation expert Christopher Goff, we explored the intricacies of designing fair, effective, and business-aligned sales compensation strategies. From aligning incentives with organizational goals to addressing common misconceptions, Chris brought valuable insights into a field that directly influences revenue generation and team engagement. Chris shared key principles for structuring sales compensation programs, including the importance of aligning incentives to business strategy, maintaining affordability, and ensuring cultural congruence. He emphasized rewarding sales activities as close to the desired outcomes as possible to reinforce positive behaviors and sustain motivation. Additionally, he addressed common challenges, such as managing compensation for long sales cycles, balancing individual contributions with team dynamics, and preventing unintended consequences like stagnation among high-performing sales reps. Whether you're a compensation professional, HR leader, or sales executive, Chris’s insights are a valuable guide for navigating the complexities of sales comp and creating programs that truly work. Watch the full episode now.