touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
Healthcare digital strategy is changing faster than most systems can keep up with. Privacy restrictions are tightening, AI is rewriting search, patients are shifting expectations, and many of the digital tactics health systems still rely on are quietly becoming obsolete.
In this episode, hosts Chris Boyer and Reed Smith count down six digital habits the industry needs to retire. They explore why consumer behavior, AI-driven browsing, telehealth recalibration, and the rise of machine-readable content have fundamentally changed what “good digital” looks like in 2025. From outdated SEO assumptions to bloated maps and embeds to the myth of the “digital front door,” this episode challenges legacy thinking and separates modern strategy from comfortable habits.
If your organization is still operating on models built for 2015, this countdown will help reset your digital roadmap for the next decade.
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touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
