touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
It would not be Thanksgiving without a little tradition. Each year we pull together the three Touch Point interviews that listeners came back to again and again. Think of it as a sampler platter for the long weekend. No turkey, just the conversations that defined 2025 for healthcare marketers. This year’s top downloads brought a mix of AI momentum, creative reinvention, and a fresh look at online reputation.
In this episode, Chris and Reed revisit highlights from:
TP428 – Dianne Hammons, WG Content on how custom LLMs and structured content workflows pushed healthcare teams into a new era of speed, consistency, and brand clarity.
TP431 – Matt Cyr, Loop Agency discussing why AI became the creative sidekick of choice for lean teams. Matt explains how his work with Roper St. Francis Healthcare showed that creativity gets better when AI takes the busywork off the table.
TP424 – Dean Browell - how provides a reality check on Google Reviews. Dean explains why their influence is fading and what signals matter more as patients change how they evaluate care.
These three episodes tell the story of a year when everything felt in motion. Content evolved. Creative teams retooled. Reputation strategy shifted under our feet. And marketers adapted at a pace that would have seemed impossible a few years ago.
A perfect listen for your drive, your kitchen time, or your post dessert recovery. Thanks for spending another year with Touch Point.
Mentions from the Show:
Dianne Hammons on LinkedIn
Matt Cyr on LinkedIn
https://touchpoint.health/podcast/tp428-breaking-the-healthcare-content-mold-rethinking-risk-embracing-prompt-power/
Reed Smith on LinkedIn
Chris Boyer on LinkedIn
Chris Boyer website
Chris Boyer on BlueSky
Reed Smith on BlueSky
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touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
