touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
TP464 – The AI Loop Problem (Where Humans Still Matter Most)
touch point podcast
59 minutes
1 month ago
TP464 – The AI Loop Problem (Where Humans Still Matter Most)
In this episode, hosts Chris Boyer and Reed Smith explore how health systems can make smarter decisions about Human In The Loop and Human Out Of The Loop models, and why these choices will define trust, safety, and experience in the coming years.
What HITL and HOOTL actually mean
How healthcare is applying these frameworks
Why governance is the missing layer
Where humans must remain as the final authority
Chris then sits down with Carrie Liken, CEO and founder of Sotto Strategies and a leading voice in healthcare search and AI driven consumer behavior. She offers a grounded perspective on how agentic AI, new browsing models, and health system data strategy are reshaping digital engagement.
Mentions From the Show:
Carrie Liken on LinkedIn
Carrie Liken on SubStack
Reed Smith on LinkedIn
Chris Boyer on LinkedIn
Chris Boyer website
Chris Boyer on BlueSky
Reed Smith on BlueSky
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touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.