touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
TP466 – Second Helpings: Our Best Episodes of 2025 (Part 2)
touch point podcast
37 minutes
3 weeks ago
TP466 – Second Helpings: Our Best Episodes of 2025 (Part 2)
We are back with the second half of our annual Holiday Sampler, featuring the remaining three episodes that round out Touch Point’s most downloaded shows of 2025.
These are the conversations listeners kept coming back to. The ones that sparked follow-up questions, internal debates, and hallway conversations at conferences. Together, they reflect the themes that defined healthcare marketing and digital strategy this year, including privacy-first advertising, AI-driven content strategy, and a rethinking of reputation management beyond simple star ratings.
In this episode, Reed Smith and Chris Boyer revisit three standout conversations that explore where digital transformation is actually working inside health systems, how AI is reshaping consumer expectations, and why trust and access remain the real competitive differentiators.
As a reminder, the annual Touch Point listener survey is still open through December 19. This is your opportunity to vote for Best Guest and Best Interview of the Year. The race is close, and every vote matters.
Consider this the second half of the sampler platter. Different flavors, big ideas, and still plenty of great choices on the table.
Mentions From the Show:
Episode 420 - The 2025 State of Digital Advertising for Healthcare
TP423 – Healthcare Content in 2025: AI, Composability, and the Content Stack
TP424 – Rethinking Reputation Management (Moving Beyond Google Reviews)
2025 Annual TouchPoint Listener Survey
Reed Smith on LinkedIn
Chris Boyer on LinkedIn
Chris Boyer website
Chris Boyer on BlueSky
Reed Smith on BlueSky
Learn more about your ad choices. Visit megaphone.fm/adchoices
touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
