touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
In case you missed it, this episode tackles one of the biggest shifts quietly reshaping healthcare marketing: search is no longer about winning keywords. It is about understanding intent, context, and how AI now mediates discovery.
Chris Boyer and Reed Smith revisit a timely conversation on how generative AI is changing the rules of SEO and why many traditional optimization tactics no longer hold up. As search results become AI-assembled experiences rather than ranked lists, health systems are being forced to rethink how they create, structure, and distribute content.
This ICYMI episode explores why SEO now looks less like a checklist and more like a precision sport, where strategy, patience, and adaptability matter more than brute force tactics.
Thought leader Carrie Liken joins the conversation to unpack what Google’s generative search future means for healthcare organizations, including the rise of zero-click discovery, the collapse of keyword-first strategies, and how hospitals can stay visible when AI becomes the first interaction layer.
If your SEO playbook still assumes users are clicking blue links, this is one worth revisiting.
Mentions From the Show:
How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025 Search Engine Land
Search trends for 2025: Is a new ecosystem emerging?
2025 trend: Generative search will become the new normal, shaking up ad spend
How to navigate the changing landscape of search in 2025
AI-driven search ad spending set to surge to $26 billion by 2029, data shows
Carrie Liken on LinkedIn
Carrie Liken on SubStack
Reed Smith on LinkedIn
Chris Boyer on LinkedIn
Chris Boyer website
Chris Boyer on BlueSky
Reed Smith on BlueSky
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touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
