In this debut episode of Coffee with Crocket, Trade Mastermind’s own Business Development Manager, Matt Crocket, pulls back the curtain on one of the biggest money leaks in the trades industry—bad leads. Join Matt as he chats with successful Trade Mastermind clients about how they’ve cracked the code on organic and website-driven lead generation. You’ll hear real-life strategies from trades business owners who are scaling smart and growing fast—without blowing budgets on junk traffic or underperforming agencies. Whether you're a one-man band or managing a growing team, this episode is packed with practical insights on how to attract high-quality leads, optimise your website, and convert traffic into profit. 👉 Discover: Why many trades businesses are burning cash on poor leads What’s actually working right now for real business owners How to set up simple, effective systems for organic and digital leads The smart way to build a consistent sales pipeline in today’s market Perfect for plumbers, electricians, builders, and anyone looking to build a scalable, systemised, and sellable trades business. Pour a coffee, press play, and let’s build a business you can step back from.