In this episode of Coffee with Crockett, host Matt Crockett sits down with Trade Mastermind members navigating one of the biggest questions in trade business growth: when to pivot, scale, or double down. We hear directly from Jamie, an electrical contractor turned solar installer, who's debating whether to shut down the electrical side of the business to go all-in on renewables. From profit margins and lead gen strategies to social media growth and managing multiple verticals—this is a raw and practical conversation about scaling smart, not just fast. You’ll also hear: The power of personal branding and Instagram for lead generation Solar margins vs electrical jobs – what’s really more profitable? How to organise your time to grow without burning out MCS qualifications explained for solar businesses Smart advice for roofers and builders looking to bolt on solar or EV charging If you're a trade business owner on the edge of expansion or transformation, this episode will give you clarity, direction, and the confidence to take that next bold step. 👉 Subscribe for more weekly episodes of Trade Secrets and visit trademastermind.co.uk for tools, training and support to scale your trade business.