In this episode of Coffee with Crockett, host Matt Crockett opens up the floor for another powerful session with trade business owners tackling real-time challenges. From calculating gross profit margins to navigating awkward partnership dynamics and improving your sales conversion process—this one’s packed with actionable advice and honest conversations. You’ll hear: How to properly calculate your gross margin (and the common mistake to avoid) Whether to offer profit share, salary, or a per-job rate when bringing someone into the business Why giving away customer control can destroy your business How your appearance affects authority and conversion rates The power of booking return sales visits instead of just emailing quotes Tips for DIY content creation and when to invest in a pro Whether you’re quoting £52K kitchens or just trying to get better photos for your website, this episode will show you how to operate smarter, protect your profits, and elevate your professionalism. 👉 Like, subscribe, and head to trademastermind.co.uk to get the tools and training to scale your trade business with confidence.