Tradigital Tourism Insights: A Podcast by Digital Relativity
Digital Relativity
12 episodes
5 months ago
Send us a text Exploring AI, Data Strategies, and Creative Campaigns in Travel Marketing Fresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and emphasizes the importance of integrating community engagement and sustainability into marketing efforts. He also highlights the creative 'Hey, Aliens' campaign by Visit Lex that successfully leveraged humor and social media for impactful results....
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Send us a text Exploring AI, Data Strategies, and Creative Campaigns in Travel Marketing Fresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and emphasizes the importance of integrating community engagement and sustainability into marketing efforts. He also highlights the creative 'Hey, Aliens' campaign by Visit Lex that successfully leveraged humor and social media for impactful results....
Discover the Fediverse // Meta and The Apple Tax on Boosts // How a Museum is Winning at Tik Tok // Reddit: The Next Era of Influence
Tradigital Tourism Insights: A Podcast by Digital Relativity
17 minutes
1 year ago
Discover the Fediverse // Meta and The Apple Tax on Boosts // How a Museum is Winning at Tik Tok // Reddit: The Next Era of Influence
Send us a textIn this episode of Digital Tourism Insights, host Pat Strader discusses industry trends and emerging marketing technologies. Topics include the benefits of the Fediverse, a decentralized network of social media platforms linked by ActivityPub, for targeted marketing campaigns and the appeal of its platforms such as Mastodon, PeerTube and PixelFed. Strader also highlights Meta's response to in-app purchase rules, increasing advertising costs, and the role of content-boo...
Tradigital Tourism Insights: A Podcast by Digital Relativity
Send us a text Exploring AI, Data Strategies, and Creative Campaigns in Travel Marketing Fresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and emphasizes the importance of integrating community engagement and sustainability into marketing efforts. He also highlights the creative 'Hey, Aliens' campaign by Visit Lex that successfully leveraged humor and social media for impactful results....
