Tradigital Tourism Insights: A Podcast by Digital Relativity
Digital Relativity
12 episodes
5 months ago
Send us a text Exploring AI, Data Strategies, and Creative Campaigns in Travel Marketing Fresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and emphasizes the importance of integrating community engagement and sustainability into marketing efforts. He also highlights the creative 'Hey, Aliens' campaign by Visit Lex that successfully leveraged humor and social media for impactful results....
All content for Tradigital Tourism Insights: A Podcast by Digital Relativity is the property of Digital Relativity and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Exploring AI, Data Strategies, and Creative Campaigns in Travel Marketing Fresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and emphasizes the importance of integrating community engagement and sustainability into marketing efforts. He also highlights the creative 'Hey, Aliens' campaign by Visit Lex that successfully leveraged humor and social media for impactful results....
Personalization // Navigating Post-Cookie World // Audience Segmentation // Becoming Your Parents Campaign
Tradigital Tourism Insights: A Podcast by Digital Relativity
25 minutes
1 year ago
Personalization // Navigating Post-Cookie World // Audience Segmentation // Becoming Your Parents Campaign
Send us a textNavigating Personalization in Travel Marketing and BeyondThis episode explores the importance of personalization in travel and tourism marketing, highlighting strategies like tailored recommendations, social media engagement, targeted emails, dynamic web content, and personalized offers to enhance customer engagement and increase conversions. It details the shift towards a data-driven approach to understand customer behavior and preferences, emphasizing the use of technology to ...
Tradigital Tourism Insights: A Podcast by Digital Relativity
Send us a text Exploring AI, Data Strategies, and Creative Campaigns in Travel Marketing Fresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and emphasizes the importance of integrating community engagement and sustainability into marketing efforts. He also highlights the creative 'Hey, Aliens' campaign by Visit Lex that successfully leveraged humor and social media for impactful results....
