Catriona Campbell has advised governments and major industry players on AI, so it was great to get her for a one-to-one to outline what anyone in business should be doing when it comes to artificial intelligence. As a renowned expert in human-computer interaction, she has guided some of the world's top brands to digital success and she now advices EY clients as their UK and Ireland AI strategy leader. As you'd expect from an expert in communication, she had some straightforward and clear advice - top tips if you like - for anyone in business.

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