Matt Creighton has taken an unusual route to success. He admits that his big idea was born while he was enjoying life as a ski seasonaire in the French Alps and he was in search of some extra funds to top up his meagre pay, or "beer tokens" as he called it. From screen printing t-shirts for mates to building a clothing brand - Bleubird - that now has 300 wholesale customers in the UK, Ireland, Europe and the US, it has been quite the journey. What's remarkable is how growth has been driven by building deep relationships with traditional retail stores, not ignoring online, but not favouring it either. There are some counterintuitive lessons for success in Matt's story.
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