Rory King loves travel. He wanted to find a way of sharing that love with others. So he set up a Facebook page and started posting travel tips and deals he had spotted. One day he noticed a glitch with Aer Lingus that was almost too good to be true on transatlantic flights. He posted the information. It went viral as punters snapped up the good value and the idea of Rory's Travel Club was born. The business model came when Rory realised that the booking sites were taking a huge commission off hoteliers and travel companies to get them business. What if, he wondered, that commission could be passed on to customers as a discount. His business was born. Rory essentially acts as an honest broker between the hotel/travel company and the customer. He doesn't take commission. He passes on big discounts to his loyal members who pay him a small annual fee of 12 euro. Trust is key to this. His members trust him to get the discounts. The hotels and travel companies he works with trust him to promote their deals to a loyal audience. Everyone wins and Rory's membership continues to climb. He has his sights set on one million members. You do the math. But also listen to the story.

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