Trail EAffect is a show that dives into the stories behind trails, the communities that embrace trails, and the people who rely on trails as a way of life, by interviewing the personalities who are involved.
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Trail EAffect is a show that dives into the stories behind trails, the communities that embrace trails, and the people who rely on trails as a way of life, by interviewing the personalities who are involved.
For episode 206, I’m joined by Mark Eller from Leave No Trace. This might sound like a straightforward conversation. It isn’t. Mark is a veteran of the outdoor industry, with more than a decade at IMBA during a period of major program expansion, and he continues his work today at Leave No Trace. His background includes climbing, mountain biking, and decades of time spent outdoors. This episode sits at the intersection of marketing, mountain biking, trails, and how we show up outdoors in ways that are practical and low impact.
Topics Include:
How Mark landed in the Outdoor Marketing space more than 2 decades ago
Landing at IMBA doing Communications and Marketing
Mark working at IMBA during the time of the Trail Solutions Book, The Ride Center, Regional Directors, and more
The Impact of the Trail Solutions Book on Land Managers and Modern Trail Design and Construction taking a real science backed approach
What are some things that trails / mountain biking has gotten right and wrong from a marketing perspective
The Leave No Trace Backstory
The Seven Principals of Leave No Trace
Common Misconceptions about Leave No Trace
Best method for learning Mark has found during his career
Surprises for Mark while at IMBA and Leave No Trace
What bad habit would Mark get trail users to change
What Mark Looks for in Trail Communities
Outdoor Marketing Boot Camp
Closing Comments
Trail EAffect Show Links:
Leave No Trace: https://lnt.org/
Show Support By:
Outdoor Marketing Bootcamp: https://www.outdoormarketingbootcamp.com/
KETL Mtn Apparel Affiliate Link: https://ketlmtn.com/josh
Trail One Components: https://trailone.bike/josh
Smith’s Bike Shop – 130 Years of Excellence: www.smithsbikes.com
Trail EAffect Podcast Website: www.traileaffectpodcast.com
Contact Josh at evolutiontrails@gmail.com
This Podcast has been edited and produced by Evolution Trail Services
Trail EAffect
Trail EAffect is a show that dives into the stories behind trails, the communities that embrace trails, and the people who rely on trails as a way of life, by interviewing the personalities who are involved.
