Harley-Davidson’s $200M Electric Flop: The Rise and Fall of LiveWire

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TrailMarkers By Expedition Money

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Financial wellness programs are supposed to help people become more financially confident and secure. We want to help people get fully invested in themselves and their future. The Expedition Money financial wellness program is unique. First, I have designed it based on my personal journey from financial stability to failures to success. I have built the programs and content to share step-by-step processes to solve the most common financial challenges and delve into subjects that most programs don’t want to tackle.

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Harley-Davidson’s $200M Electric Flop: The Rise and Fall of LiveWire

TrailMarkers By Expedition Money

24 minutes

5 days ago

Harley-Davidson’s $200M Electric Flop: The Rise and Fall of LiveWire

What went wrong with Harley-Davidson’s $30,000 electric motorcycle? In this episode, we uncover the full story behind the LiveWire—an EV experiment that cost over $200 million, sold only 33 units in 2025, and nearly destroyed the legendary motorcycle brand. From tech fails to identity crises, here’s everything Harley got wrong—and what other companies can learn from it.

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