The Ice Bucket Illusion: How Vanity Accidentally Funded ALS Breakthroughs

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TrailMarkers By Expedition Money

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Financial wellness programs are supposed to help people become more financially confident and secure. We want to help people get fully invested in themselves and their future. The Expedition Money financial wellness program is unique. First, I have designed it based on my personal journey from financial stability to failures to success. I have built the programs and content to share step-by-step processes to solve the most common financial challenges and delve into subjects that most programs don’t want to tackle.

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The Ice Bucket Illusion: How Vanity Accidentally Funded ALS Breakthroughs

TrailMarkers By Expedition Money

16 minutes 43 seconds

3 days ago

The Ice Bucket Illusion: How Vanity Accidentally Funded ALS Breakthroughs

Remember dumping ice water on your head in 2014? You weren’t alone—17 million people joined in, but most didn’t know why. In this episode, we unpack the viral phenomenon that raised $115 million for ALS while proving people care more about appearing charitable than actually donating. Discover how three ALS patients turned a trend into a revolution—and why the Ice Bucket Challenge is the most successful failure in internet history.

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