How do you stand out when every insurance agent looks the same?
In this episode of The Trained Well Podcast, host George Ellis talks with Catherine Lotero Booth, CEO and co-founder of Capstone Marketing Group, a woman- and minority-owned agency based in Birmingham, Alabama.
Catherine shares her journey from managing thousands of homes as a community association manager to building Capstone from the ground up.
She opens up about:
How the 100 Days of Kindness campaign turned into a nationwide movement
Why personal branding is the key to standing out in a crowded industry
How to leverage SEO, Google Ads, and compliance-friendly social media
Why visibility often matters more than being the “best agent”
Whether you’re an insurance agent, entrepreneur, or marketer, you’ll walk away with practical strategies to differentiate yourself and connect with your community.
🎁 Grab your free handout: Top 10 Insurance Objections and Responses → https://trainwell.co/top10objections
👉 Learn more about Catherine’s work at https://capstonemarketinggroup.com