What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low?
As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy.
Topics discussed in episode 2:
Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment
Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier
The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins”
The value of sharing your voices more than your aesthetic
Developing a strategy that is human-centered rather than internet-centered
Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy
For full show notes and transcript link visit www.reimaginingonlinebusiness.com
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What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low?
As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy.
Topics discussed in episode 2:
Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment
Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier
The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins”
The value of sharing your voices more than your aesthetic
Developing a strategy that is human-centered rather than internet-centered
Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy
For full show notes and transcript link visit www.reimaginingonlinebusiness.com
187. Weird business + spicy opinions w/ Chuck Copenspire
Transcend Your Dichotomy w/ Brooke Monaghan
2 years ago
187. Weird business + spicy opinions w/ Chuck Copenspire
Does the term “Magical Weirdo” resonate with you? Meet Chuck Copenspire (he/they), a queer, neurodivergent, anti-professional professional who helps non-traditional entrepreneurs succeed in the business world. Chuck and Brooke bond over their mutual dislike of Kajabi and discuss alternative platforms for people who are looking to get their businesses up and running.
Their conversation touches on the lack of resources for sex workers and the challenges they face in running their businesses safely, and delves into Chuck's experience of being "weird" as a business strategy. Chuck explains how being their authentic and unconventional self helped them stand out and connect with like-minded individuals, particularly fellow business owners.
They end their discussion with a conversation about the challenges of navigating marginalization online, the need for coping mechanisms, and the importance of laughter in absurd situations. Chuck dares listeners to “do just a tiny bit of it” if they have a big idea that they are scared to bring into the world.
Transcend Your Dichotomy w/ Brooke Monaghan
What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low?
As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy.
Topics discussed in episode 2:
Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment
Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier
The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins”
The value of sharing your voices more than your aesthetic
Developing a strategy that is human-centered rather than internet-centered
Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy
For full show notes and transcript link visit www.reimaginingonlinebusiness.com
