The final Transfix Take of the year arrives at the peak of chaos — and opportunity — in the freight market.
This week, Jenni Ruiz and NFI’s market expert Justin Maze break down one of the most volatile December surges we’ve seen since the pandemic era. With spot rates spiking, winter weather wreaking havoc, and carriers finally regaining the upper hand, Maze walks listeners through what’s driving the sudden escalation — and what it means as we head into 2026.
Jenni and Maze take you region by region across the U.S. to unpack:
• Why national spot rates are climbing faster than expected, with a potential 20¢ jump by New Year’s
• How winter storms and rollover freight are creating a ripple effect across long-haul and cross-country lanes
• The Midwest’s shocking 5%+ breakouts and what’s behind the biggest surge of any region
• Capacity tightening on the West Coast despite minimal weather disruptions
• The looming non-domicile CDL rulings that could reshape Q1 and Q2 capacity
• Whether this is officially the start of the carrier “revenge market”
Maze also shares his early forecast for 2026 — including how January sets the tone, why a 5–8% annual rate increase is firmly on the table, and what brokers must do now to keep carriers aligned heading into the new year.
It’s our last episode of the year — and one of the most insight-packed.
If you’re a freight broker, shipper, or anyone navigating transportation volatility, this is the year-end debrief you don’t want to miss.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The final Transfix Take of the year arrives at the peak of chaos — and opportunity — in the freight market.
This week, Jenni Ruiz and NFI’s market expert Justin Maze break down one of the most volatile December surges we’ve seen since the pandemic era. With spot rates spiking, winter weather wreaking havoc, and carriers finally regaining the upper hand, Maze walks listeners through what’s driving the sudden escalation — and what it means as we head into 2026.
Jenni and Maze take you region by region across the U.S. to unpack:
• Why national spot rates are climbing faster than expected, with a potential 20¢ jump by New Year’s
• How winter storms and rollover freight are creating a ripple effect across long-haul and cross-country lanes
• The Midwest’s shocking 5%+ breakouts and what’s behind the biggest surge of any region
• Capacity tightening on the West Coast despite minimal weather disruptions
• The looming non-domicile CDL rulings that could reshape Q1 and Q2 capacity
• Whether this is officially the start of the carrier “revenge market”
Maze also shares his early forecast for 2026 — including how January sets the tone, why a 5–8% annual rate increase is firmly on the table, and what brokers must do now to keep carriers aligned heading into the new year.
It’s our last episode of the year — and one of the most insight-packed.
If you’re a freight broker, shipper, or anyone navigating transportation volatility, this is the year-end debrief you don’t want to miss.
--
Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.
From Ad Exec to the King of Tricky Ship: Paul Jarrett on Reinventing Fulfillment for the Modern Brand
In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Paul Jarrett, co-founder and CEO of Bulu—a 3PL that’s anything but traditional. From growing up in a trailer park to co-founding one of the first subscription box companies, Paul shares the unexpected path that led him from Madison Avenue ad agencies to masterminding logistics for brands like Disney, Clorox, and Hulk Hogan.
Paul unpacks how Bulu evolved from a subscription box startup into a fulfillment powerhouse, mastering the art of “tricky ship”—those complex, high-touch logistics projects most 3PLs avoid. He reveals how listening deeply to customers helped them build tech-enabled, omnichannel solutions that scale, and why empathy and servant leadership are the cornerstones of their business model today.
Expect stories of folding bandanas for Hulk, decoding NFT-infused inventory, and how curiosity, humility, and a solid co-founder (who happens to be his wife) keep the Bulu team future-ready in a shifting global market.
Topics include:
Paul’s journey from advertising to logistics
What it means to do “tricky ship” and why most 3PLs avoid it
Lessons in resilience from the pandemic and beyond
The power of empathy and trust in business partnerships
Why curiosity—not credentials—wins in logistics
If you’ve ever wondered what makes a fulfillment partner truly stand out, this one’s for you.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.
Transfix
The final Transfix Take of the year arrives at the peak of chaos — and opportunity — in the freight market.
This week, Jenni Ruiz and NFI’s market expert Justin Maze break down one of the most volatile December surges we’ve seen since the pandemic era. With spot rates spiking, winter weather wreaking havoc, and carriers finally regaining the upper hand, Maze walks listeners through what’s driving the sudden escalation — and what it means as we head into 2026.
Jenni and Maze take you region by region across the U.S. to unpack:
• Why national spot rates are climbing faster than expected, with a potential 20¢ jump by New Year’s
• How winter storms and rollover freight are creating a ripple effect across long-haul and cross-country lanes
• The Midwest’s shocking 5%+ breakouts and what’s behind the biggest surge of any region
• Capacity tightening on the West Coast despite minimal weather disruptions
• The looming non-domicile CDL rulings that could reshape Q1 and Q2 capacity
• Whether this is officially the start of the carrier “revenge market”
Maze also shares his early forecast for 2026 — including how January sets the tone, why a 5–8% annual rate increase is firmly on the table, and what brokers must do now to keep carriers aligned heading into the new year.
It’s our last episode of the year — and one of the most insight-packed.
If you’re a freight broker, shipper, or anyone navigating transportation volatility, this is the year-end debrief you don’t want to miss.
--
Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.
